At that time, McDonalds had a revolutionary idea : selling breakfast. Say whaaa?
Our task was to find a creative way to advertise that. As I was looking for insight before breakfast, feeling cranky in the morning, I initially thought something along the lines of "wow, I feel reborn, that's it" - but when my sister snapped at me yet again and followed it by "sorry, I'm just hungry - hangry, haha.", I thought there it is : we're not just reborn, we're like a different version of ourselves when hangry.
It's not you, you're just hangry. Don't skip breakfast.
