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Graphic Design: Constance Dreyfus & Eleonore Marchese
Interior Architecture: Marine Duqué & Dorine le Grelle
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The briefing for this four-day workshop was to sell nuts & dried foods in a fun and dynamic way.
We needed to create the packaging design (both for the main product and the hand-picked bulk version) and a brand activation.
We based our concept on the insight that nuts look like two halves of a brain and are good for the brain.
I designed the whole visual identity: my visual inspiration was the Keith Haring aesthetic that wakes up your neurons with its vibrant colors. We decided to create four variants off of our poppy color palette : one for each of the benefits that each products give you. Memory, speed, attention and logic.
From this, we figured that we'd add a tablet game in our little installation (classic "train your brain" games like memory, the stroop effect, etc) that people could play to figure out which product to buy to best boost their brain.
As a bonus, we put a riddle underneath each box, to spark your curiosity and make you want to open it for the answer.
Interior Design & Drawings : Marine Duqué & Dorine le Grelle
